Notes from the listing floor

Short reads for brand and trade teams preparing modern trade launches in Thailand.

17 June 2026

Buyers clear space for brands that arrive with tidy data, realistic facings, and a plan for the first restock—not just a pitch deck.

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8 May 2026

Listing into Songkran, mid-year promotions, or year-end gifting changes what store teams can give your SKU on day one.

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1 April 2026

Launch week coverage is not a victory lap—it is the moment you catch empty bays, wrong facings, and staff who never saw the brief.

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20 February 2026

The quiet months after listing decide whether a modern trade launch becomes a permanent presence or a forgotten facing.

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