20 February 2026
Keeping New SKUs Visible After Launch Week
The quiet months after listing decide whether a modern trade launch becomes a permanent presence or a forgotten facing.
Launch week attention fades fast. Without a 90-day visibility plan, merchandisers move on and facings shrink. Schedule restock checks and micro-display moments before the listing goes live.
Agree simple signals with your field team: facing count, out-of-stock flags, and whether POS is still in place. Those three notes tell you more than a polished launch report.
Use months two and three for quiet reinforcement—shelf talkers, staff refresh cards, and distributor reminders—rather than waiting for the next big campaign to rescue the SKU.