Launch process

A clear sequence from listing prep to the first ninety days on shelf—so modern trade doors open with stock, materials, and staff ready.

From brief to on-shelf rhythm

Each step can stand alone, or we run the full sequence for a single listing wave.

Confirm target chains, SKU hierarchy, listing window, and who owns buyer versus distributor conversations.

Assemble listing sheets, planogram notes, and merchandiser talking points before the buyer meeting.

Lock warehouse release, order windows, and account packs so stock and POS arrive on the same clock.

Visit priority doors, fix facings, brief staff, and escalate empty bays while the listing is still fresh.

Keep visibility alive with restock checks, micro-displays, and mid-cycle adjustments after launch week noise fades.

Share what doors performed, which materials were ignored, and what the next listing wave should change.

Review the service menu, then send a brief with your category and target chains.