1 April 2026
Covering Stores in the First Seven Days After Listing
Launch week coverage is not a victory lap—it is the moment you catch empty bays, wrong facings, and staff who never saw the brief.
Priority doors should be visited within the first week with a simple checklist: stock present, facing count, POS installed, and one staff member who can describe the offer. Photos matter only when they prove those four points.
Route merchandisers by cluster, not by vanity store lists. A dense Bangkok route with same-day fixes beats a scattered national tour that leaves gaps unaddressed for weeks.
Close the week with a short gap list for distributors and key accounts. Early escalation protects the listing before buyers assume the brand underperformed.